Triumph NIL, CMG Leasing sign partnership agreement

NIL agency to create marketing campaigns, featuring Virginia Tech student-athletes

[Blacksburg, VA, July 26, 2022] Triumph NIL today announced a multi-year partnership agreement with CMG Leasing. As a result of the partnership, Triumph will oversee NIL marketing opportunities for the apartment management company involving student-athletes at Virginia Tech. Those student-athletes participating in the contracted project will be announced at a later date.

“We’re thrilled to be working alongside CMG,” said Robyn Jones, Triumph partner and COO. “As the local leaders in their space, we were eager to show how we can assist them in achieving their business goals by leveraging Virginia Tech student athlete’s NIL. The CMG team is enthusiastic and our teams have been working diligently to provide opportunities that will truly benefit our clients.”

As part of the agreement, participating student-athletes will leverage their NIL rights to promote specific CMG properties through a variety of personal appearances, content development programs, social media posts and live events. Individuals will be compensated for their NIL rights in compliant manner, within the laws of the Commonwealth of Virginia and in accordance with equal housing regulations.

“Putting together a deal this complex and at this amount of investment took a lot of time and expertise,” said Joann Craig, CMG’s CFO. “I am thankful to our team and those at Triumph for their creative vision and strategy. We are excited to call Triumph ‘partners’ and look forward to a big year ahead for Virginia Tech athletics, especially our new residents.”

Triumph is ideally positioned to help student-athletes navigate the new and dynamic NIL landscape, to direct corporate clients in identifying specific athletes and building compelling campaigns that drive real results, and to offer platforms for supporters and fans to champion their favorite Hokie athletes.

About Triumph NIL

Triumph NIL is a unique and experienced sports marketing agency, specializing in building custom ‘Name, Image, Likeness’ (NIL) partnerships for collegiate student-athletes with members of the business community, supporters and fans.  Triumph has the ability to work in a compliant manner with student athletes, is studied in Virginia State NIL law, familiar with NCAA compliance regulations, and experienced in the development of dynamic marketing partnership opportunities. Potential partners wishing to connect with Triumph athletes, or other student-athletes, can connect with the team at Triumph via info@triumphnil.com. 

About CMG Leasing, Inc.

The Exclusive Housing Partner of Virginia Tech Athletics, CMG Leasing, has successfully served the New River Valley, including Blacksburg, Christiansburg, and Radford, Virginia with apartments and single-family homes since 1983. The company owns and manages 16 communities totaling over 4,000 beds. It is a member of the New River Valley Apartment Council, the Virginia Apartment Management Association, the National Apartment Association, and the Montgomery County Chamber of Commerce.

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